Words that help you reach your goals

Way Ahead offers native English-language expertise to help you carve out your niche, connect with your tribe, convert prospects into clients, achieve your organisation's goals. Work together with a professional copywriter and editor with oodles of experience in international marketing and business communications. Email: jjw@wayaheadinenglish.com.

Looking for clear copy, international clients, a new direction?

You're smart, good to work with, have a sense of humour and know your stuff. You probably speak a couple of languages (maybe even Dutch). You value English that's tip top.

You have an international outlook, and you'd like to:

  • hire an excellent copywriter or editor
  • enter new markets, reach more expats
  • attract new clients or employees
  • relaunch your career
  • reinvent yourself as an entrepreneur
  • create an article, web page, print doc
  • go further.

Based in Amsterdam, in the Netherlands, Way Ahead is here for you.


I'm Jennifer Waller, a native English-speaking copywriter, text editor, content and communications specialist, marketeer. Creative, imaginative, inquisitive and a good listener, I'd sooner write someone else's About page than my own! Words and people's stories have been my focus all my life – in journalism, public information, business communications, digital marketing for online education and now as a 'solopreneur'.

Small business, large network: I'm a member of Dutch copywriters' association Tekstnet and SENSE, the Society of English-language professionals in the Netherlands, and on LinkedIn.

Make the connection, move minds...

Copywriting >> editing >> web & print >> Dutch-to-English content >> social media posts >> SEO & ad copy >> client and employee quotes >> student and graduate testimonial interviews >> UK or US English... The list goes on. My mission is always the same: to support, surprise, delight you with expert English copy that meets or exceeds your expectations.

A word about testimonials

I love finding and telling the stories that make up our lives. They could be the stories of your clients, your graduates, your employees. Read some great examples here.

How I work

Virtually – by phone and screen, for now. Contact me about your project, audience and deadline and I'll get back to you asap: jjw@wayaheadinenglish.com.